it's important! Examine the statistics of the website already running online and analyze the data. The main purpose of website analysis is to study user behavior on the organization's website and evaluate the effectiveness of the implemented marketing measures.
For your business to succeed you have to analyze ongoing website all the time to help you improve your services or products.
The best tool for statistical data is Google analytics, which has many tools for collecting different types of data from the website and its users, and as a result of the analysis it is possible to plan and implement new strategies to improve your marketing.